Chat GPT: Content Creation is Dead, Long Live Content Creation

An image depicting two unicorns talking - generated by Dalle-2

The rise of chatbots and natural language processing technology has led to the development of a new tool for content creation: Chat GPT, or chat-based generative pre-trained transformer. 

 

This powerful language model is able to understand and generate human-like text, making it an incredibly useful tool for content marketers, translators, and localization experts.

One of the key advantages of Chat GPT is its ability to quickly generate high-quality content on demand. This is particularly useful for content marketers who need to produce a large volume of content in a short amount of time. By simply providing the GPT with a prompt, marketers can quickly generate blog posts, social media posts, and even entire web pages in a matter of minutes.


Asking Chat GPT to generate prompts for digital art

In addition to its speed, Chat GPT is also able to produce content that is optimized for search engines. By incorporating SEO keywords into the prompt, marketers can generate content that is specifically tailored to rank highly in search engine results. This can help to increase traffic to a website and ultimately lead to more conversions.

Another benefit of Chat GPT is its ability to help with translation and localization. By providing the GPT with a source text in one language, it is able to generate a high-quality translation in another language. This can save translators a significant amount of time, allowing them to focus on more complex tasks such as ensuring cultural relevance and accuracy.
Furthermore, Chat GPT can also help with localization by generating content that is tailored to a specific region or audience. By providing the GPT with information about the target audience, it can generate content that is relevant and engaging, helping to improve the effectiveness of marketing campaigns.

Overall, Chat GPT is a powerful tool that has the potential to revolutionize content creation. Its ability to quickly generate high-quality content, optimize it for search engines, and assist with translation and localization make it an invaluable asset for content marketers, translators, and localization experts. As the technology continues to develop, we can expect to see Chat GPT play an increasingly important role in the world of content creation.

Editor's note

Dear reader,

what you can read above is what Chat GPT generated when prompted to do the following:

A prompt for Chat GPT to create a content marketing blog post

I am quite sure a qualified and motivated copywriter would create a much better blog post, but you must admit, this is quite impressive nevertheless. AI generated content might not replace us clever humans just yet, but every year, with every new update, it’s getting better and better at tasks that seemed outlandish to even suggest a computer could handle mere months ago. 

We’re now at the point where tools like Chat GPT, Dalle-2, Midjourney, and others can be used to not only create art but also to help humans get better out of the box ideas, help outline content ideas, create drafts of content, and other use cases.

For years, ever since Google Translate came out with neural machine translation for the masses, we have been listening about the looming decline of human labor in localization, but from my perspective, this sort of technology is not meant to replace humans entirely, but rather to augment their work, help them find better solutions faster and make labor intensive tasks like localization, content creation and illustrated art more easily accessible for larger audiences.

This means we’ll be seeing more AI-generated art and other content every day, but we’ll also be seeing an increase in demand for high-quality stuff that we all like to see anyways. So fret not, ingenious copywriters, perhaps an AI engine will replace you when it comes to creating repetitive, SEO-optimized, product descriptions for silly toys you never even wanted to work on in the first place, but it will free up your schedule to do stuff that genuine humans will genuinely appreciate.

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