One of the greatest philanthropists, a revolutionary and historical figure, Nelson Mandela, once said, “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
This should be the mantra of every service provider. These days, having a website in your mother language only is a self-destructive move. Why?
There are many reasons, but let us mention just a few:
- A small number of Slovene speakers
- European countries are relatively small
- English is the predominant global language, but beware!
- The role of the internet and search results
- Make a better impression