A well-made website can be your strongest asset. As Tim Berners-Lee said: “The web doesn’t just connect machines, it connects people.” Before you enter foreign markets, it’s important to know who you would like to speak to, set your target languages accordingly, and decide between website localization and translation.
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What’s the difference between website translation and localization?
Website translation means your original content is more or less directly translated into the target language. A lot of internet plugins can do that automatically, but those translations are often less than perfect, if not completely unreliable.
Website localization means your message is both translated and additionally adjusted to the local language specifics. Since cultural characteristics and specific likes and dislikes of your target market are considered (e.g. phrases and idioms), this type of adaptation is better understood by the reader, thus perceived as more authentic.
Both services are done best with a professional in charge. Luckily, we have a few.
Localize your website with Taia
The Taia team is here to help you create an effective localized performance. We join more than 2000 experts who cover over 97 world languages, all of them with first-hand working experience in various industry fields.
Whether you’re looking to address the many markets of Europe, expand into the growing Chinese market, or get ahead in the markets of South America, we can accommodate your localization needs. Working with a number of clients throughout the years, a lot of them large international companies, we have developed a flexible translation process that guarantees high accuracy and fast turnaround times.
You can trust Taia to provide professional advice and support at every step of the way, ensuring that your online messages will be faithfully delivered across all markets. Even more – our effective localization process can save you money and efforts, reducing the price you would be paying a more “old school” translation agency in the long run.
Here’s how the website localization process goes
While it may seem that localization vs. translation is a challenging and complicated task, don’t worry. We make sure to help you navigate through the entire process, all the way to the best result for your money.
Step one: Get a quote for localization
Contact us or use our simple interface to tell us what you need. Based on the original and target language (or languages), the deadlines, and any additional requirements you might have, we’ll send you a price estimation in minutes. We’re happy to consult you in defining key objectives and setting up a detailed plan of action. Once everything is agreed upon, our team will get right on it.
Step two: localization, adaptation, and editing
We select a team of expert linguists with knowledge and experience in the industry or field your website covers (e.g. finance, sales, tourism, etc.). Together with the fully-qualified native speaker and editor, the translators make sure your messages are conveyed in their entirety, that local language specifics are adhered to, and that there are no possible misunderstandings. Thanks to our A.I.-powered platform, the localization process is fast and optimized, allowing Taia to be up to four times faster and more agile than a traditional translation agency.
Step three: proofreading and finalization
After your content is prepared in multilingual versions, final proofreading will confirm there are no mistakes. Your content is returned to you in the same format you submitted it, on time, and ready to be published.
Of course, both the internet and the markets are changing fast, so your website localization should be considered as an ongoing process. Whatever adaptations, changes, upgrades, or even surprises to your strategy may come to be, contact us, and we’ll find the perfect solution together.
Localize online stores and other major web systems
We can easily tackle large volumes of content that needs to be translated or localized quickly and often. Our specialty is working with the API – once integrated, you can continually send us new content, and see final translations directly in your system.
Because we like to play fair, we’ll also award your continuous API use by giving you substantial discounts that increase with time. After all, your inputs help our algorithms learn and evolve, thus benefiting the entire translation service.
WordPress website specialists
Taia also specializes in localizing WordPress websites, where we provide you with a full service of exporting and rolling text for translation.
If you need advice on technical optimization for multilingual support, we’d also be happy to help. If necessary, our team will also provide website optimization in the target language, making the entire localization service even more complete.
Is it better to have your website translated, or localized?
The Internet became widely accessible all over the globe, with more than 4.6 billion people using it on a daily basis. Having a business website in English is therefore almost considered as standard. But what you might also consider is that English is just one of the world’s languages.
Among these billions of daily internet users, around 75 percent of them are not English speakers, and people conduct their google searches in hundreds of languages – not to mention different alphabets and characters.
Having a localized website that speaks to your potential customer in their own language is one of your most valuable assets. Recent studies have shown that:
A surprising number of consumers also consider a localized product description as more important than the product’s price.
The logic is simple: if you can understand it, you are more inclined to like it. That’s why having a localized website – a multilingual, if possible – is something that can transform visitors into customers.
Improve your global performance with a localized website
The main goal of choosing a professional website localization service is not simply translating your content into another language word for word. It’s making sure that your website reads and feels like it was created in the target language, convincing the user that you understand them. An effective multilingual approach can increase sales and improve your business’ or brand’s credibility.
High-quality translations are therefore an important part of an international business strategy. A majority of Fortune 500 companies know that quite well – more than 70 percent of them reported localizing their online content to further grow existing markets.
Want to reach global customers? Let us help you with that.