There are so many factors affecting the world of business. Constant technological advancement, a lingering pandemic, political unrest, and fierce competition.
But amidst all the chaos, eCommerce continues to grow. This means that differentiating your business from the next is so much more important.
An emerging trend for several years now is translating product descriptions on your website. It’s a great way to differentiate your business but also beneficial for so many other reasons. Here are 5 reasons why you should invest in product description translations on your website.
#1 Grow your customer base with product description translations
One of the main benefits of translating product descriptions is increasing your customer base.
Because the more visitors you attract to your website by serving them content in their preferred language, the greater your potential customer base.
#2 Improved results on Google and other search engines
Did you know that websites outside the USA that include languages other than English have higher listings on search engines? That alone should get you to prioritize translating product descriptions.
On a side note, SEO (search engine optimization) is a crucial component of product description translation. This is especially true if your business is completely online.
But you should localize your keywords and product descriptions. And not just translate them word-for-word. This will make sure you maximize your SEO efforts.
We recommend partnering with a professional platform to get this right.
#3 Improved customer satisfaction: serving content in their preferred language
Customers feel more comfortable when they view product descriptions in their own language. To ensure your eCommerce site serves customers well, your site needs to be easy to use and understand.
If a customer understands the products clearly, they are more likely to have a positive experience when buying online.
And they will then feel more comfortable returning to your site to buy again.
#4 Decreased frustration due to misunderstanding of product descriptions
If a customer does not fully understand product descriptions, it could lead to frustration. Frustration during the research or awareness phase. And frustration if the product comes to their door and it wasn’t what they expected.
It’s therefore important to serve them content translated in their preferred language. And ideally, the content should be localized. Size guides (unit measurements), currency, shipping information, and product descriptions should be localized.
On the plus side, if you translate the product descriptions properly, the happier the customer. And the less chance you will have high returns because of misunderstandings. This means better profits for you. And less admin to arrange returns.
#5 Personalizing experiences and keeping up with the best practice trends
eCommerce is a very competitive space to operate in. You need to keep up with trends.
Translating product descriptions and personalization are growing trends. And not just something that only large companies are investing in anymore.
One of the biggest strengths successful eCommerce sites have is personalization.
Having your product descriptions translated is a super important part of personalization.
To summarize the importance of translating and localizing your product descriptions
The importance of investing in translating your product descriptions should be obvious by now.
It can help your eCommerce site grow exponentially. It can help you grow your customer base; improve your SEO, overall customer satisfaction, and decrease frustrations.
And it can help you personalize the experience of your customer.
Although there are cheap plug-ins to translate your product descriptions, we highly recommend you localize content. And make use of a professional platform like Taia to assist you. Otherwise, translating your product descriptions could hurt you more than helping you.
To get help translating your product descriptions and optimizing your eCommerce website, get in touch with sales here. Alternatively, sign-up to the platform and explore just how easy it is to self-translate or simply outsource to us.
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