Top 4 Advantages of Multilingual Customer Support

customer support agent

Are you more of a listener? We’ve got you covered!

70% of buying experiences are based on how the customer feels they are being treated, showing that customer support has become an integral part of business success. To really connect with your customers, it’s important to speak their language.

That’s when multilingual customer support comes into play. But what exactly are the advantages of adapting your language to your target audience?

No. 1: Multilingual customer support builds trust and loyalty amongst customers.

Around 72% of consumers claim they are more likely to buy from a website that provides information in their native language. That doesn’t apply to just website content, but also the customer support center. 

When you communicate with your customers in their language, they will trust you more, which ultimately leads to brand loyalty. The dream of every company, right?

advantages of mutlilingual customer support
satisfied consumer

No. 2: Improves the overall customer experience with your business.

As already mentioned in the beginning, customer support has a big impact on how the consumer perceives the experience they have with your product/service. Even though English is one of the most spoken languages, we can’t ignore the fact that communicating with your customers in their language is going to make them feel more secure and understood. 

When you’re offering help in your audience’s native language, it’s more likely that they will reach out to you as soon as any problems or questions arise. That way, you’ll be able to help your customer right-away and provide quick solutions which will make their experience with your business worthwhile.

No. 3: Stand out amongst your competitors.

Multilingual customer support doesn’t just build your brand’s image, it also gives you a bit of an advantage when it comes to acquiring new customers.

Intercom conducted a survey, from which they concluded that 35% of SaaS users are open to switching to a brand that offers information in their native language. Offering customer support in multiple languages gives you a bit of a competitive advantage, so there’s no need to dwell on it; make sure you offer support to your customers in their language!

standing out
increase sales

No. 4: Increased sales numbers.

You’ve probably already caught the consumer’s attention when you offered them product/service information in their native language. Add multilingual customer support to that, and you’ll definitely improve your conversion rate! 

Almost 74% of consumers prefer to buy again from companies that offer after-sales services (customer support) in their language. By speaking your customer’s language, you increase your chance of repeated sales.

Include multilingual customer support the easiest way possible!

It’s hard to find customer support agents that speak multiple languages, let alone those who speak it well enough to come off as a native. Sometimes it can get overwhelming, but there are tools that help you boost your efficiency when it comes to language localization.

One such tool is Catapult, a translation tool that speeds up your process by up to 3 times, while at the same time saving you on costs! Give it a spin and let your customers know that their satisfaction is your priority!

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