When building a global empire, the game isn’t as simple as in Monopoly. In order to maintain both existence and decent revenue, companies must stay up-to-date to the fast-alternating market, respond to it and take actions fast. They also have to keep up with building their own brand, their own appealing brand voice, which needs to resonate with their potential clients for a successful conversion and growth hacking.
Let’s say you’ve got the quality, you’ve got an immensely capable salesperson, who could eventually even sell forks to a tea house. But how can you achieve this global breakthrough and present yourself more strategically and effectively?
The conversion could be higher when advertising and informing multilingual
Now imagine you start with the realisation of your global growth hacking plan and you reach out to your potential foreign clients not only in universally accepted English language, but in their mother tongue as well. You probably wonder, if your B2C could actually become more engaging. For instance, science already nods to it.
Why is this so? Well, the main purpose of a marketing campaign is to make people aware of their need and to recognise you as the superb provider who could satisfy that need.
Eventually, you want them to trust your services and perceive you as a long-run option – your goal isn’t only to be remembered.
Now, think from your own personal perspective: which experience, events are more deeply ingrained in your memory – something basic or something with an emotional background?
This definitely isn’t just ‘bro science’. Research in the field of psycholinguistics, conducted by the University of Chicago, has shown that communicating in a foreign language takes the emotion out of the deliberation process. This discovery could clarify the statistic, published by Common Sense Advisory, that 75 % of consumers rather buy in their native tongue.
Some most successful global brands, e.g. Coca-Cola, Starbucks, Lush, Microsoft etc., have achieved their enviable results exactly by adapting their marketing strategy to foreign languages and market, especially emphasizing localization simultaneously to avoid any potential brand blunder.
Include MT in your global growth hacking plan - it's cost-effective
If this discovery is so fundamental, why aren’t all global brands advertising their products multilingually?
One of the most common reasons is a limited budget. Integrating into several different countries induces the need to seek for several different translators, to deal with a pile of SEO and advertising optimisation, accompanied by localization.
But what if you could manage this part of the process at just one place, save time and reduce the expenses – in a community, like ours, which combines professional translators and machine translation, supported by ANNs?
The main reason why you should take this option into consideration is that the whole concept of AI overcomes the speed limit of a human mind. This actually saves you time and consequently reduces expenses. It is an investment that most certainly pays off – just remember what we told you about the psycholinguistic effect in the previous section. When it comes to growth hacking on global level, you have to be even more careful with your budget.
The adjustable ratio between quality and cost = budget-friendly
We are aware that during the process of globalization the content that has to be translated varies from casual to formal and professional.
Thus you won’t always need many-times-proof-read or a top-notch translation. That’s why we want to offer you an option to choose the level of how advanced you want your translation to be – which enables you to manoeuvre with your budget even more.
I like to depict this with an example, inspired by food – because everyone likes food. You can order fast food to quickly satisfy your hunger or indulge yourself with gourmet food – the choice depends completely on your budget and need.
In our case, we can provide you with everything from ‘fast’ to ‘gourmet’ translation, which also enables you to stick to your budget.