localization strategy

Articles tagged "localization strategy"

7 articles about localization strategy

The Truth About AI Translation Services in 2025: What Works, What Fails, and What's Next
Technology and Translation

The Truth About AI Translation Services in 2025: What Works, What Fails, and What's Next

Discover how AI translation really works in 2025—where it helps businesses scale, where it fails miserably (Amazon rape oil scandal), and why the hybrid AI + human approach is the future of localization.

14 min read
Profitable Localization Strategy: AI Vs. Human Vs. Hybrid Translation
Technology and Translation

Profitable Localization Strategy: AI Vs. Human Vs. Hybrid Translation

Optimize your localization strategy with the right mix of AI and human translation. Learn how to prioritize content for cost-effective global expansion.

8 min read
8 Lessons About Marketing Localization You Can Learn From Our Experts
Technology and Translation

8 Lessons About Marketing Localization You Can Learn From Our Experts

Master marketing localization with 8 critical lessons: from translating idioms and brand names to adapting tone, colors, and imagery for local markets. Expert insights for global success.

6 min read
5-Point Guide: The Best Languages for a Global Company
Tips and Tricks

5-Point Guide: The Best Languages for a Global Company

Master the art of language selection for global expansion. Learn how to assess markets, choose the right languages, select LSPs, and build a winning international growth strategy.

8 min read
What Are the Top 10 Language Pairs for Translation?
Technology and Translation

What Are the Top 10 Language Pairs for Translation?

Discover the most in-demand language pairs for professional translation in global business, based on Google Translate data and market research.

7 min read
How to Grow Your Business With Localization
Technology and Translation

How to Grow Your Business With Localization

Learn how localization helps businesses grow internationally with practical strategies for market research, language selection, cultural adaptation, and choosing the right translation partner.

14 min read
Translation vs Localization: 7 Companies that Learnt the Difference the Hard Way
Tips and Tricks

Translation vs Localization: 7 Companies that Learnt the Difference the Hard Way

Discover the critical difference between translation and localization through costly mistakes from Honda, McDonald's, Pepsi, KFC, and more. Learn how proper localization protects your brand in global markets.

13 min read