Matija Kovač co-founded Taia in 2018 and serves as CEO, setting the company’s direction on AI translation technology and localization strategy. His work blends linguistic knowledge with a technologist’s eye for what’s possible in machine translation and localization workflows.
Areas of Expertise
- AI Translation Strategy: Shaping how AI translation, professional services, and translation technology fit together
- Localization Technology: Product direction for Taia’s AI translator, CAT editor, and translation management system
- Machine Translation: The evolution of MT from statistical and rule-based systems to modern neural and LLM-based approaches
- Product Vision: Long-term direction for how businesses translate and localize content
Writing Focus
Matija writes primarily about the strategic and industry side of translation technology, including:
- Machine translation history and where the technology is heading
- AI vs. machine learning in translation contexts
- Localization industry trends
- The evolving role of human translators alongside AI
